After much organizational change, Our Rescue needed more than a new website—they needed a renewed voice and visual identity. We partnered with their team to reimagine how they show up to the world: visually, verbally, and technically. The result is a site that leads with clarity, conviction, and hope—inviting everyday people into a global fight for freedom.
Web Development
The Challenge
Our Rescue came to us in a time of transition. They needed to regain trust, reframe their mission for a new season, and engage supporters in a clearer, more tangible way. Their team was ready to move forward, but their website was holding them back.
The marketing department couldn’t easily add content like podcasts, articles, or press releases without relying on developers for every update. That bottleneck slowed down their message and pulled developers away from higher-impact work.
Visually, the brand needed to move from dark and gritty to energetic and tactical—with a tone that was serious about justice, but still full of hope.
The Solution
We stepped in to create a system utilizing custom content types in WordPress that put content creation back in the hands of the marketers, while freeing up their dev team to focus on what mattered most.
That meant reworking the message, sharpening the structure, and designing a site that could rally people around real-world action. From homepage to donation flows, the site is built to move hearts and mobilize people.
- StoryBrand Messaging
We clarified what Our Rescue does and why it matters - User-Centered Wireframes
Flows designed for real people—donors, allies, concerned parents—to quickly find where they fit in - Tactical Visual Design
Bright, clean, and hopeful. Aesthetic choices signal professionalism, courage, and care without resorting to fear tactics - Custom WordPress Development
Modular, flexible, and easy to update. Empowering their internal team to manage content without dev help
The Results
The new website dramatically improved both front-end usability and back-end management. Visitors can now easily explore Our Rescue's work; discover resources like podcasts and downloads for parents; and donate from any page within a few clicks.
For the internal marketing team, updating and organizing content is now far more intuitive, saving time and reducing frustration. The improved structure supports both outreach and fundraising goals by making next steps clear and accessible.
Find out how we can put solutions like these to work for you.
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