For the One. For the Millions.

Ink Blot Media Group partnered with Exodus Cry to design and launch the For the One. For the Millions year-end campaign, creating a cohesive visual identity that included the campaign logo, branding, illustration, landing page, and email designs. Centered around a hand-painted, double-exposure portrait symbolizing the global scale and personal stories behind the anti-trafficking mission, the campaign highlighted Exodus Cry’s impact across culture, laws, and individual lives. We developed a landing page to guide donors through the cause and drive giving, while branded emails extended the campaign’s reach and reinforced its message across digital touchpoints.