Hope Center Israel empowers survivors of sex trafficking through job training, mentorship, and long-term support in Israel. They needed a website and messaging that would resonate with a Western—primarily American—audience to grow their base of financial supporters. We applied the StoryBrand messaging framework, designed and developed a clear and emotionally compelling website, and integrated donor-friendly giving tools to help turn interest into action.
Web Development
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The challenge
Hope Center struggled to communicate its mission in a way that connected with American donors. Previous attempts lacked clarity and emotional resonance for a Western audience.
Our solution
We helped reframe their messaging using the StoryBrand framework to clearly communicate the problem, solution, and donor role. Then we designed a modern, intuitive website and integrated giving tools to make it easy for supporters to engage and give confidently.
Web Development
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