Case Study

Helping Center for Israel become a trusted voice

A custom WordPress site that helps educate the next generation of church leaders

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Project Overview

Since 2019, we’ve been the proud agency partner of Gateway Center for Israel. Their work to engage church leaders with Israel in a biblical way resonates with us personally. As their trusted partner, we undertook the task of developing this organization into a credible and compelling brand by distilling complex topics into approachable messaging; creating bold and beautiful visual branding; and a feature-rich website built on WordPress that serves as a resource hub for their video content, scholarly papers, and more.

Key Takeaways

+49%

increase in new users

+740%

increase in traffic from videos

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The challenge

Center for Israel wanted to present the complex and often controversial topic of Israel’s role in modern Christianity in a way that was both digestible and engaging.

Our solution

Ink Blot leveraged the StoryBrand Framework to position Center for Israel as the trusted voice for all things related to Israel and the Bible. We then built a custom feature-rich website on WordPress that is the organization’s main hub for education.

increase in new users

increase in traffic from videos

increase in traffic from social media

increase in active visitors ages 25-34

Services We Provided