Chosen People Ministries, a global nonprofit with over a century of outreach history, needed a modern digital presence that could clearly communicate their mission, engage multiple audiences, and support complex donation workflows. Our team led the project from start to finish—crafting clear, StoryBrand-aligned messaging, building detailed UX wireframes, and designing a high-fidelity visual experience in Figma. We then developed a custom WordPress website tailored to their content structure and international scope, integrating a flexible, user-friendly donation system that supports recurring giving, campaign-specific designations, and CRM compatibility.
Web Development
The Challenge
Over time, Chosen People Ministries’ legacy Wordpress site had grown into a complex and difficult-to-navigate system.
With hundreds of pieces of content stored under a single post type and an overly complex navigation structure, visitors often struggled to find key information, relying heavily on search to find content. This is obviously a problem for the website's goals to guide users to specific calls-to-action.
The Solution
- We partnered with Chosen People Ministries to streamline their messaging using the StoryBrand framework, then restructured the site architecture with 12 custom post types and a clear, painstakingly thought-out navigation.
- From detailed Figma wireframes to polished high-fidelity designs, we created a modern, user-centered experience.
- The new WordPress site features custom development, optimized performance, and a fully integrated custom donation system tailored to their needs.
The Results
The new website dramatically improved both front-end usability and back-end management. Visitors can now easily explore Chosen People Ministries’ work, discover resources, and donate from any page within a few clicks.
For the internal team, updating and organizing content is now far more intuitive, saving time and reducing frustration. The improved structure supports both outreach and fundraising goals by making next steps clear and accessible.
(All figures compare matching multi-month timeframes across years to show directional changes over time.)
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